New Channel-Savvy Customers, New
Executive Team Members, Market Validation from Leading Researchers, Highlight a
Very Successful Year
SAN FRANCISCO – Feb 20, 2014 – Zyme, the leader in Channel Data Management (CDM), has
experienced a significant increase in demand for its cloud-based SaaS
enterprise applications that help increase channel sales, improve the ROI of
channel marketing programs, and simplify global channel data collection. As a
result, Zyme posted a record year in 2013, both in terms of customer
acquisition and revenue growth.
The crucial business benefits
available to companies deploying Zyme’s innovations were documented in a
September 2013 Forrester Research Market Overview, “Channel Data Management, The Gateway To Channel
Sales And Marketing Visibility.”
According to the report, Zyme delivers unsurpassed channel intelligence for customers
via “…the most extensive reseller information network in the tech industry: It
maintains a global directory of 750,000 reporting channel partners, collects
data feeds originating from over 180 countries, and amasses 15,000 data feeds
per week.”
“Executives have begun to understand
that their sales channels cost too much to operate, and are under-performing in
both sales and transparency,” explained Chandran Sankaran, CEO at Zyme. “Zyme’s
channel data management (CDM) solution delivers the intelligence companies need
to market and sell more in global indirect channels.”
In an analysis published in December
2013 by Industry Week, “The Great $50 Billion
Marketing Misallocation,” author
Andrew R. Thomas, Ph.D., concluded, “When we dig deeper into the effectiveness
of channel incentives, we find a huge hole exists when it comes to billions of
dollars that are simply unaccounted for. Inefficiency, it seems, is the
operative term.”
Zyme’s major international
customers, including Symantec, Plantronics, and Logitech are being joined this
year by market innovators like Lytro.
“Lytro has a completely different,
ground-up approach to the art and science of photography. I look at Zyme’s
products in much the same way – they’ve reinvented the way companies see and
learn from their sales channels,” said Dan Morgan, Vice President Finance for
Lytro. “Zyme’s TrueData solution gives us fast and accurate channel data from
our global partners –business intelligence that has already made us nimbler and
more responsive to the market and to our resellers.”
Zyme’s customers are becoming
increasingly vocal about the benefits of CDM.
An executive at IT security leader
Dell SonicWall noted, “Zyme’s TrueID solution has replaced our manual,
name-cleansing and matching process with a scalable, more accurate, automated
solution.” A senior manager at CradlePoint, the global leader in cloud-managed
3G/4G networking solutions, spoke about the increased channel transparency
achieved with Zyme. “ChannelView provides crucial information to our sales and
finance teams and integrates that into our SalesForce database. We would recommend
Zyme ChannelView to any company who would like to close the gap and have a
complete view of sell in and sell out.”
Zyme added a number of key
executives during 2013, drawing domain experts from organizations such as
PricewaterhouseCoopers, NetApp, Mercury Interactive, Siebel Systems, and Check
Point Software. Recent new hires include Nick Krym, Chief Information Officer,
Ken Edwards, Vice President of Professional Services, Steve LaPedis, Vice
President of Marketing, and Azza Hararah, Senior Director of Human Resources.
“It has quickly become apparent that
Zyme’s solution is having a profound impact across the tech sector,” said Ken
Edwards, who recently joined Zyme as vice president of Professional Services,
most recently from PricewaterhouseCoopers. “The fast growing recognition of the
CDM space, combined with the quality of Zyme’s rapidly expanding customer list,
confirms to me Zyme is the clear leader at the right time. I wanted to be part
of that, and am extremely enthusiastic about having the chance to join the
company.”
About Zyme
Zyme is the global leader in the
emerging channel data management (CDM) space, delivering the intelligence
global companies need to accelerate channel sales and improve ROI from
incentive programs. Zyme's flexible, cloud-based offering simplifies data
collection and helps companies such as Dell, Symantec, and Logitech liberate
the valuable intelligence locked in their channel data.
Zyme's solution increases sales by
enabling channel executives to leverage real-time granular data from the
channel, develop more effective partner segmentation, create better-targeted
MDF, co-op, and rebate programs – and maintain a deeper understanding of
customers, to improve regional sales performance and product planning.
With a global channel directory of
over 750,000 partners, support for a wide range of partner reporting formats,
and a proven methodology for ensuring partner reporting compliance, Zyme's
purpose-built CDM solution delivers results that home-grown custom systems
cannot equal.
